Building a Powerful Personal Brand to Dominate the Workplace

Make 2021 the year you invest in your personal brand! Personal branding makes you the CEO of the brand called you. Build a strong foundation and it becomes a powerful marketing tool that can help manage your career and build your reputation.

What is a Personal Brand?

You may think personal branding is reserved for influencers and monetizing your persona online. But it’s so much more than that. Personal branding is a way of establishing and reinforcing who you are and what you stand for in your career and life.

Your brand allows others to see you as you see yourself. Basically, this means matching your inner values to the perception that people have of you. Portraying your authentic self in an organized personal brand will set the tone for your working persona and give you an edge in the next step of your career. 

Photo by Thought Catalog on Unsplash

Building Your Personal Brand

Your personal brand is essentially marketing yourself and your career expertise. If your brand was a home, the foundation is who you are and what you stand for, and the house façade is what you’ve accomplished and what you’re capable to do. Once you have established your brand house, it becomes the reputation you have in your industry community.

To find your personal brand, ask yourself a few questions. What motivates you? What are you passionate about? What life events and circumstances shape your working style? Incorporate yourself into a vision statement. Let that guide how you present yourself.

Remember: job titles are just that, titles. Put more of yourself into it than just your assigned role. Whatever you’re best at, own it and identify yourself by incorporating a personal passion. The fundamental question is: “what do I most what to be known for?” Once you have that answer, you can pinpoint the thread that binds your multiple interests together.

The fundamental question is: “what do I most what to be known for?”

You can find your personal brand because you already know all the components. All it takes is some reflective thinking and goal-oriented thought processes. With a little determination, finding your personal brand will feel like building your dream home.  

Why do you need a Personal Brand?

That house is what hiring managers would see when searching you on the web. Recruiters are always on the hunt for the perfect candidate and your personal brand can set you apart from others in your field. Not only can it identify you, a consistent brand shows employers you have a plan for your career. There is power and necessity in positive PR for advancement.

Finding a Job that Fits with your Brand

Here at Spot On Talent, we want you to find an organization that fits your personal brand and aligns with your values. We work with numerous companies to find you a Spot On match. Find your next career step with us. Search open jobs now.  Submit a new or updated resume to enter our system for future employment options.